Meeting the Challenge of Sustainable Business' - Cork Industry in Term Paper

Meeting the Challenge of Sustainable Business' - Cork Industry in Portugal - Term Paper Example Internationalization strategies vary from company to company. For instance, a company may opt to seek a different strategy after an in depth analysis of the target market and the type the business or the line of products the company deals in. however, for a company that want to survive it has to ensure that its strategy is effective and efficient. This paper tries to analyse the sustainability strategy for Amorim. The Amorim Company focuses on the Cork products business. Its research and design department contributed immensely towards the discovery, examination and implementation of the most appropriate practices in cork oak forest in Portugal. The department further develops in-depth studies into the cultivation of the oak trees that provide cork harvests. In order to ensure sustainability, Amorim fosters strict association with both external and internal research platforms. This strategy aims at guaranteeing the quality of cork oak by-products, as well as the vitality of the forests. Therefore, the company collaborates with institutes associated with forestry and agriculture. The paper analyses the business strategies, PESTEL Analysis and the trends that exhibit the company. Despite not owning a forest, the Amorim Company focuses on the Cork products business. Its research and design department contributed immensely towards the discovery, examination and implementation of the most appropriate practices in cork oak forest in Portugal. The department further develops in-depth studies into the cultivation of the oak trees that provide cork harvests. As a result, the company provides the appropriate mechanisms for diseases and pests control of the oak tree (Aronson, 2009, 5). The West Mediterranean Basin boasts of two point two million hectares of Cork oak forests. Roughly ninety percent of the forest area of the cork oak species can be found in Spain, Portugal, Algeria and Morocco. Farmers in this regions