Nanotechnology Applications Research Paper Example | Topics and Well Written Essays - 500 words

Nanotechnology Applications - Research Paper Example gy that was little known in the 1990s and originally and for the first time came on the surface in 1986 was little expected to bring about development in the manner it has done so already (Bhushan 2012 p. 138). It is safely being called the technology of future. Subject to the detailed level investigation of elements, the Nano technology finds its applications in the different disciplines such as electronic industry, biological experimentations and nuclear physics and sub atomic particles exploration. The use of Nano technology is so dynamically broad that it even finds its application in the iron rods and the clubs that are used in the game of Golf. Owing to their light weight and other qualities, it is being used by the professional Golf playing sporting players from across the world. In the industries Nano technology finds their application with regard to improving the processes. On relatively visible scale, the plants purification functions are now held under the Nano technology concepts and mechanism. Desalination of water is also one aspect that has seen the attention of Nano technology with regard to the modern usages and implementations. In the field of medicine and healthcare sciences, Nano technology is believed to bring about progress with regard to the cancer patients treatment. Subject to its higher capacity of tracing any damaged cells, it will allow for easier identification and rapid elimination of the cells that cause trouble. Similarly the tumors so formed in the different parts of body are easy to diagnose and remove through the detailed penetration of Nano technology supported devices and technological concepts (Gutià ©rrez 2014 p. 93). Viruses identification and Viruses control in a timely manner is also a possible element and advantage that is made easy by Nano technology. With regard to future and the safer existence of society and environment, the Nano technology concepts give an idea of healthier environment. This is offered in the form

Consumer behavious - B2C and B2B Essay Example | Topics and Well Written Essays - 1000 words

Consumer behavious - B2C and B2B - Essay Example This paper therefore, shall be focussed on the identification and evaluation of the various dimensions of consumer behaviour and consumer decision making process based on the differences between the B2B and the B2C buying behaviour. Moreover, the paper shall also aim at providing few real life illustrations to demonstrate the major differences between the consumer behaviour in B2B and B2C markets. The paper shall also look into the buying process in the B2C markets. Differences between the Buyer Characteristics of B2B and B2C Customers According to most of the authors, researchers and marketers, the buying behaviour of consumers differs vastly in terms of B2B and B2C markets. The differences can be identified on the ground of various features related to the overall buying behaviour of the targeted customer group. To be precise, the buying behaviour of B2B and B2C consumers largely differs in terms of market structure, buying unit, kind of purchase, nature of the buying process and co mmunication (Dave, 2008). B2B Consumer B2C Consumer Market Structure: The structure of a market refers to the buying capacity of the targeted customers. ... prefer buying in units Kind of Purchase: This particular attribute of the buying behaviour of the targeted customers refers to the reason of purchase. Business or industrial consumers purchase goods or services in order to satisfy their business needs rather than their personal needs In the case of individual customers the reason to purchase a good or service is to satisfy their personal needs or family needs (Pearsoned, 2006) Nature of the Buying Process: The buying decisions of the customers are also considered to be different in the case of a B2B customer and a B2C customer. The buying process is highly formalised and therefore faces major inconvenience as a result of supply failure The buying process is comparatively less formalised and thus creates a minimal amount of inconvenience in the failure of the supply (Pearsoned, 2006) Communication: Communication is the factor which assists the marketer to create an impulse on the targeted customers. In the case of corporate buyers, th e impulse of personal selling is greater than mass media communication In case of the B2C customers, the influence of mass media tends to be much more effective than personal selling (Pearsoned, 2006) Other than these differences the buying behaviour of B2B and B2C customer also varies from several other influences such as the macro and micro environmental fluctuations. For instance, the buying behaviour of a B2B customer in an FMCG company is highly influenced by the fluctuations of the company’s financial stability or other economic trends. Contradictorily, the buying behaviour of a B2C customer does not directly get influenced by the ups and downs of the micro-environment (Barschel, 2007). The differences in the B2B and the B2C consumer buying behaviour can be again identified in the